Rice is the staple food for my family (by this I mean we eat rice twice a day, daily). Being daily consumers of rice we like to get the best one available for us, till now it was Royal basmati rice. It was very coincidental that we had run over for rice and while browsing through Amazon to purchase more rice, I stumbled upon this product (I remembered seeing this rice bag somewhere before), and ordered one to try it out. To my surprise, it turned out to be the best decision!